ITB Berlin 50th anniversary

ITB 2016, The big event of international tourism was held in Berlin from 9 to 13 March.

The fair at its 50th Edition has recalled its 50 years of history while it allowed to discover new trends, products, concepts and opportunities for cooperation. All the actors of the sector: countries, destinations, tour operators, airlines, reservation systems, hotels,… have been present with booths that showed their products and services exploring increasingly specialised market niches.

Within the proposals of Latin America who bet on nature and contact with local communities, in the stand of Honduras highlighted the innovative proposal “Coffee Route”, where tourists can visit plantations and discover the process of this product. Nicaragua promoted sustainable and responsible tourism that generates an encounter between cultures and maximize the visitor’s experience at its stand. Guatemala exhibited its tourist attractions on a large screen which invited visitors to enjoy its archaeological heritage and amazing nature.

The airlines were also present with Designer stands as Etihad, national company of the United Arab Emirates, which has become in a few years as one of the best airlines in the world. And Avianca which participated with an original stand which attracted lots of visitors.